How to manage your store, customers, and payments?

You can find this in the menu: Sidebar > Store

Before you start

You are signed in to your Allen account.
You have an active subscription or store access.

Follow these steps

Browse the Marketplace

In your sidebar, click Marketplace under the Store section. The Marketplace has ready-made products and templates you can import directly into your store. Browse what's available, and import anything you want to use as a starting point.

You should see: You can see available products and import them to your store.

Manage your products

Click Products in the sidebar. This is where you create and manage your digital products — set names, descriptions, pricing, cover images, downloadable files, and access rules.

You should see: You can see, create, and edit your products.

Build pages and funnels

Click Pages & Funnels in the sidebar. Use the drag-and-drop page builder to create landing pages and sales funnels. Add checkout forms linked to your products so customers can buy directly from your pages.

You should see: You have pages set up that can sell your products.

View your customers

Click Customers in the sidebar. You'll see everyone who has purchased from you, their order history, and what they have access to.

You should see: You can see your customer list and purchase records.

Track sales and revenue

Click Sales in the sidebar. This page shows your revenue, individual transactions, and order details over time.

You should see: You have a clear picture of your sales performance.

Set up your Wallet

Click Wallet in the sidebar. Connect your payment account (like Stripe) so you can accept payments and receive payouts. Without this, customers won't be able to complete purchases.

You should see: Your payment account is connected and you can accept payments.

Schedule events with Calendar

Click Calendar in the sidebar. You can schedule events, calls, or sessions and manage your availability.

You should see: Your events are visible on the calendar.

Common questions

Do I need to set up my Wallet before selling?

Yes. You need a connected payment account in the Wallet section before customers can complete purchases.

What's the difference between Products and Marketplace?

Products is your own inventory — things you create and sell. Marketplace is a library of ready-made products and templates you can import.

Where do I see my earnings?

Check the Sales page for transaction history and the Wallet page for payout information.