What are personas and how do they work?

Personas are detailed profiles of your ideal customers. Allen uses them to tailor AI-generated content, recommendations, and marketing strategies specifically for your audience.

AI Marketing about 5 minutes 3 steps
Open in Allen

You can find this in the menu: Sidebar > AI Marketing > Personas

Before you start

  • You are signed in to your Allen account.
  • You have an active subscription.

Follow these steps

Open the Personas page

In your sidebar, click Personas under the AI Marketing section.

You should see: You see a list of your saved personas, or an empty state prompting you to create your first one.
What "Open the Personas page" looks like

Understand what a persona includes

Each persona captures key details about a specific customer type: their name, age, gender, niche, what product or service you offer them, their pain points, their goals, your personal transformation story, their hobbies and interests, and your preferred voice or writing style. Allen references all of this when generating content and giving you suggestions.

You should see: You understand that more detail in a persona means more relevant AI output.

View or edit a persona

Click any persona in the list to view its full details. From there you can edit any field and save your changes.

You should see: You can read and update your persona information.

Common questions

How many personas should I create?
Start with 1 to 3 that represent your main audience segments. You can always add more later.
Where does Allen use my personas?
Personas are used by the AI chat tools, content generation, IG recommendations, and email marketing. The more complete your persona, the better the output.
Can I delete a persona?
Yes. Open the persona and use the delete option. This won't affect previously generated content.
Need help? Ask Allen AI
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