How to set up email marketing?

You can find this in the menu: Sidebar > AI Marketing > Email Marketing

Before you start

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Follow these steps

Open Email Marketing

In your sidebar, click Email Marketing under the AI Marketing section. You'll see an overview page with quick action buttons and stats for campaigns, flows, lists, and templates.

You should see: You see the email marketing overview with quick actions for creating campaigns, templates, lists, and flows.

Connect a sending domain

Go to the Domains tab from the email marketing navigation. Click to add a custom domain. Allen shows you the exact DNS records you need to add at your domain provider. Once added, Allen verifies them automatically.

You should see: Your domain is verified and you can send emails from your own address instead of a generic one.

Create a subscriber list

Go to the Lists tab and click to create a new list. Give it a name and description. Subscribers get added to lists when they sign up through your funnels, purchase products, or you import them manually.

You should see: You have a list ready to receive subscribers and send emails to.

Build an email template

Go to the Templates tab and click to create a new template. Design the layout, add your logo and brand colors, and set up the content structure. Templates are reusable across campaigns.

You should see: You have a saved email template you can use in any campaign.

Send a campaign

Go to the Campaigns tab and click to create a new campaign. Select which list to send to, choose a template, write your subject line and body content, then send immediately or schedule for later.

You should see: Your campaign is sent or scheduled.

Set up an automated flow

Go to the Flows tab and create a new flow. Flows send emails automatically based on triggers — for example, a welcome series when someone joins a list, or follow-up emails after a purchase. Configure the trigger, add your email steps, and activate the flow.

You should see: Your automated flow is live and will send emails when triggered.

Track performance

Go to the Analytics tab to see open rates, click rates, bounces, and unsubscribes across all your campaigns and flows.

You should see: You can see what's working and where to improve.

Common questions

Do I need a custom domain?

It's strongly recommended. Emails from a custom domain are much more likely to reach inboxes instead of spam.

Can I automate emails when someone buys a product?

Yes. Use Flows to set up automations triggered by purchases, list signups, or other events.

Is there a limit on how many emails I can send?

Check your plan details in Settings > Billing for sending limits.