What are Allen's AI tools? | Allen Help Center

You can find this in the menu: Sidebar > AI Tools

Before you start

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Follow these steps

Find the AI Tools section

In your sidebar, look for the AI Tools section (below AI Marketing). You'll see up to four tools: Product Builder, Store Builder, VSL Builder, and AI Setter Coach. Click any one to start.

You should see: A chat window opens with the selected AI assistant. There is no separate page — it's a conversation.

Product Builder

This assistant helps you brainstorm and structure a digital product. Describe your idea, who it's for, and what problem it solves. The AI walks you through pricing strategy, content structure, delivery format, and positioning. When you're done, you have a product outline ready to create in your store.

You should see: You have a structured product plan you can act on.

Store Builder

This assistant helps you plan how to organize your entire store. It asks about your business, your products, and your goals, then suggests how to structure your offerings, which funnels to create, and how to connect everything.

You should see: You have a clear store structure plan.

VSL Builder

This assistant writes video sales letter scripts. Describe your product and target audience, and it generates a persuasive script with a hook, pain points, your solution, social proof, and a call to action. You can use the script to record a video or feed it to your AI avatar.

You should see: You have a complete sales video script.

AI Setter Coach

This assistant simulates a sales prospect so you can practice your pitch. It plays the role of someone who might buy your product and throws realistic objections at you. You practice handling them and closing the conversation.

You should see: You've practiced sales scenarios and improved your confidence handling objections.

Common questions

Do AI Tools remember my previous conversations?

Each session is its own conversation. If you want the AI to know about your business, set up your personas and knowledge base — the AI Tools reference those.

Can I copy the output?

Yes. You can select and copy any part of the conversation to use in your products, funnels, or scripts.

I don't see all four tools.

Some tools may be hidden based on your subscription level or feature access. Check Settings > Billing.