Allen platform overview | Allen Help Center

You can find this in the menu: Sidebar

Before you start

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Your dashboard and sidebar

After signing in, you land on your dashboard. The left sidebar is your main navigation. It is organized into four sections: AI Marketing, AI Tools, Store, and Leads. Each section groups related features together.

You should see: You can see the sidebar with all four sections listed.

AI Marketing

This section holds everything for researching your audience and creating marketing content. It includes: Overview (your dashboard home), IG Search (find and analyze Instagram profiles), Recommendations (AI-generated growth strategies based on profiles you've searched), AI Avatars (create an AI video presenter trained on your likeness), My Content (view all generated images, carousels, and videos), Personas (define your ideal customer profiles so the AI gives better results), Knowledge Base (upload files the AI references when helping you), Documents (manage your uploaded files), and Email Marketing (send campaigns, set up flows, manage lists).

You should see: You know where to find research and content tools.

AI Tools

These are chat-based AI assistants that open as conversations — they don't have their own pages. They include: Product Builder (brainstorm and outline digital products), Store Builder (plan your store structure and flow), VSL Builder (write video sales letter scripts), and AI Setter Coach (practice sales conversations and objection handling).

You should see: You understand that AI Tools are chat conversations, not pages.

Store

This section is for selling and managing your business. It includes: Communities (create a private space with posts, messaging, classrooms, and member management), Classrooms (build online courses with modules and lessons), Marketplace (browse and import ready-made products), Products (create and manage digital products with pricing and delivery), Pages & Funnels (build landing pages and sales funnels with a drag-and-drop editor), Customers (see everyone who has purchased from you), Wallet (connect your payment account for payouts), Sales (track revenue and transaction history), and Calendar (schedule events).

You should see: You know where to manage products, courses, and sales.

Leads

This section handles Instagram DM automation. It includes: Auto DM (set up automatic direct messages triggered by comments on your posts) and Inbox (view and reply to conversations started by your automations).

You should see: You know where to set up and manage lead capture.

Settings

Click your profile or the settings option at the bottom of the sidebar. Settings tabs include: General (name, profile), Language (interface and AI language), Search (Instagram search preferences), Recommendations (how profile recommendations are generated), Chat (assistant behavior), Knowledge (which files the AI references), AI Content (avatar and generation settings), Branding (logo and colors for public pages), Integrations (connect Stripe and other services), Billing (plan, usage, payment methods), and Beta (toggle experimental features).

You should see: You know where to customize your account and preferences.

Common questions

Some items show a lock icon. What does that mean?

Locked features require an active subscription. Check Settings > Billing to see your plan and upgrade options.

I don't see Communities in my sidebar.

Communities appear when you are an admin or have been added to at least one community.

What do Alpha and Beta labels mean?

These are early-access features that work but may still be improving. You can enable Beta features in Settings > Beta.