How to create a persona?
Walk through the persona creation form to define your ideal customer — their demographics, pain points, goals, and how you communicate with them.
You can find this in the menu: Sidebar > AI Marketing > Personas > Create
Before you start
- You are signed in to your Allen account.
- You have an active subscription.
Follow these steps
Start creating a persona
Go to the Personas page and click the create button. A form opens with several fields.
Fill in the basics
Enter a title for this persona (optional — helps you identify it later), your name, and the persona's age and gender. These help Allen understand who you are speaking to.
Define the niche and product
Enter your niche — the market or industry you operate in. Then describe your product or service — what you sell or offer to this type of customer.
Describe their pain points and goals
In the 'Pains of Target Avatar' field, describe the problems and frustrations this customer type faces. In 'Goals of Target Avatar,' describe what they want to achieve. Be specific — the more detail you provide, the more relevant Allen's suggestions will be.
Add your story and style
In 'Personal Transformation Story,' describe your own journey or credibility in this space. In 'Hobbies/Interests,' note what this audience cares about outside of your niche. In 'Voice/Writing Style,' describe how you want Allen to communicate — casual, professional, motivational, etc.
Save the persona
Click the save button at the bottom of the form.
